Learning Outcomes

Products and Services Management

Branding and Brand Management

Pricing Products and Services

Lesson Summary

In this module, you will examine the four important stages of the product life cycle. You will learn how the product manager leads a firm’s marketing program and executes analysis and supplementation of data. You will study branding and brand management, products packaging and labelling, and services management. Four vital pricing approaches for setting commodity prices will be considered. Then, you will see how to identify the pricing objectives and constraints that limit profits.

Logistics and Supply Chain Management

Retailing and Wholesaling

In this module, you will consider different marketing channels including electronic, multichannel, and vertical marketing systems. You will see the methods for managing channel relationships for conflicts resolution and business partnerships. You will study logistics management in the supply chain, the types of consumer utilities in retailing, and the techniques for classifying merchandise line of retail outlets. Likewise, the retailing life cycle and wholesaling strategies will be dissected.

Marketing: Products and Services Management - Course Assessment

Master the strategies for efficient brand management and products and services distribution in this free online course.

Marketing: Products and Services Management

With this free online course, you will master the vital procedures for managing products and services successfully. You will study the product life cycle, four stages of market evolution and roles of a product manager. The systems for brand management, as well as commodities pricing and distribution models, will be covered. By completing this course, you will move several strides closer to becoming a successful commodity manager.

Most product life cycles are portrayed as bell-shaped curves, typically divided into four stages. In this course, you will examine the stages of the product life cycle and why they are crucial to the overall strategies of a firm. You will learn about the different marketing objectives of a company, and why business goals should properly align with the stages of the product lifespan. You will also see why promotional objectives should differ at each stage of the commodity shelf life. You will consider how to stimulate primary demand for a product, and how to use selective demand and penetration pricing procedures to discourage competitors and imitators. The systems for handling brand loyalty will be discussed and you will be shown two strategies for managing declined merchandise sales. You will discover the four stages of market evolution, and why firms must visualize a market’s evolutionary footprint to decide the limiting factors. You will consider how product managers expertly adopt category development and brand development indexes for supplementing data that relates to merchandising and brands. The strategies for market modification, brand and customer experience management as well as the four common techniques for commodities pricing will be explained. The course also outlines the three crucial steps marketing managers adopt when setting the prices of commodities.
Next, you will find out why marketing channels of distribution are considered as important pipelines for successful value delivery. You will consider the facilitating, logistical and transactional functions performed by market intermediaries, and will see how consumers can sometimes benefit from the activities of "middlemen”. The various distribution channels for consumer and business products and services will be examined, and you will study how interactive electronic technology can be harnessed for distributing services. Other contemporary distribution models, including direct and multichannel systems, vertical marketing (also known as service-sponsored retail franchise) and strategic channel alliances, will be explained. You will dissect the three vital factors that affect channel choice and management, and the three degrees of distribution density. The course outlines logistics and supply chain management, including the difference between the concepts of total logistic costs and customer service. Then, you will observe the key roles of the supply chain managers and how they balance the four customer service elements against the total logistic cost factors.
Finally, you will identify the importance of time (also known as the order cycle or replenish time for an item), dependability, convenience and communications in the role of a logistics management professional. The concepts of reverse logistics in modern supply chain management will be interpreted. You will be shown the consumer utilities offered by retailing, and you will discover how to classify retail outlets using the forms of ownership, levels of service and the type of merchandise line. The six forms of non-store retailing will also be highlighted. Is effective communication really an important retailing strategy? Is the retailing nature a static or dynamic phenomenon? This course will examine these subjects and consider the facts that surround them. Whether you are a product and service manager, business analyst or sales professional, by completing this course, you will have the sought-after technical knowledge that would help to increase your productivity. So why wait? Start this course today!

2U Powered Degrees Pricing Chart: 112 Programs from $20K – $200K

11 Best ChatGPT & Prompt Engineering Courses for 2025

Boost Your AI Confidence with Google’s Course

70+ FutureLearn Courses with Free Certificates

Duolingo Acqui-hires Music Gaming Studio NextBeat for $34.5 Million

Udemy’s Fourth Leadership Exit of 2025: CMO Genefa Murphy Resigns

Layoffs Hit Udemy: 20% Out as Some Jobs Move Overseas

The Day MOOCs Truly Died: Coursera’s Preview Mode Kills Free Learning

8 Best Geology Courses for 2025

Medical Education Platforms with 800 Free Certificates & CME Credit

CreativeLive is Live Again: CourseHorse Acquires Platform 15 Days Before Shutdown

7 Best Low-Code/No-Code Development Courses for Beginners in 2025

20 Most Cited Research Papers on MOOCs

FutureLearn’s 2021: Year in Review

SEO Content Strategy Demystified: Coursera, MasterClass, and edX

Four Months After Unveiling Ambitious AI Roadmap, Udemy’s Co-founder CTO is Out

Introduction to the GDPR

The Data Protection Officer (DPO) Role in the GDPR

Personal Data Security Guidance for Microenterprises in the GDPR

Five Steps to Secure Cloud-based Environments

Introduction to the GDPR for the Private Individual

What Can Organisations Do Now to Prepare for the GDPR?

The Key Steps You Need to Take to Ensure Compliance with the GDPR

Learn about the GDPR which comes into effect from 25th May 2018, which increases the obligations on organisations around data protection, and gives greater control to individuals over their personal data.

General Data Protection Regulation - Course Assessment

Do you understand GDPR? Or that a company that fails GDPR can get a €20million fine? Take this free online course.

General Data Protection Regulation (GDPR)

This free online General Data Protection Regulation (GDPR) course will teach you everything you need to know about European data protection regulations. Data protection regulations can be difficult to correctly understand and apply, however, any company that fails to meet GDPR compliance can be fined for up to €20 million. This free online course will teach you everything you need to know about GDPR to protect yourself from financial loss.

Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

ISO 37301:2021 Introduction

Context of the Organization

Expectations from Leadership

Planning for Compliance Management

Providing Support

Operation of Compliance Management System

Evaluating Compliance Performance

Improving the Compliance Management System

This module will introduce you to ISO 37301:2021, the latest compliance management systems standard published by ISO. You will understand the structure and requirements for establishing, developing, implementing, evaluating, maintaining, and improving an effective compliance management system within an organization.

ISO 37301:2021 - Principles of Compliance Management Systems - Course Assessment

Learn the fundamentals of compliance management systems based on ISO 37301:2021 requirements in this free online course.

ISO 37301:2021 - Principles of Compliance Management Systems

This compliance management course will familiarize you with the latest compliance management systems standard published by the International Organization for Standardization (ISO). You will learn the basic elements of compliance management systems by understanding the requirements of ISO 37301:2021. In addition, this course will guide you through establishing, implementing, maintaining, and continually improving a compliance management system.

Business-to-Business (B2B) Markets

Types of B2B Buyers

Buying Centers

Stages in the B2B Buying Process

International B2B Markets and E-commerce

In this module, you will learn about the features of business-to-business markets. You will learn also about the types of buyers in B2B markets and the stages in the buying process.

Marketing Channels and Channel Partners

Typical Marketing Channels

Functions of Channel Partners

Marketing Channel Strategies

Channel Dynamics

In this module, you will learn a great deal about the importance and functions of marketing channels. You will learn about the different types and how they are exemplified in real-world businesses. Lastly, you will learn about channel partners.

Buying Behaviour: Situational Factors

Personal Factors and Buying Behavior

Psychological Factors and Buying Behavior

Societal Factors and Buying Behavior

Consumer's Decision-Making Process

Stages in the Buying Process

In this module, you will learn about the various factors that influence the buying behaviour of consumers. You will learn about the social, psychological, personal and situational factors affecting buying behaviours, as well as the consumer's decision-making process.

Components of Strategic Planning

Organizational Objectives and Strategies

Strategic Portfolio Planning Approaches

In this module, you will learn about the components of strategic planning, value proposition and how to develop organizational objectives. You will also learn about some specific portfolio planning methods like the BCG matrix and the General Electric approach.

Marketing Information Systems

Problem Definition and Research Design

Specifying Samples and Form Design

Data Collection and Analysis

In this module, you will learn about the Marketing Information System and its components. You will also learn in detail the steps in the marketing research process.

Customer Communities

Loyalty Management

Customer Satisfaction

Ethics, Laws, and Customer Empowerment

In this module, you will learn about the relevance of ensuring customer satisfaction, and strategies to employ. You will learn also about loyalty management and the ethics to observe.

Principles of Marketing - Course assessment

This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty.

Principles of Marketing

This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.

Introduction to B2B Customer Success Management

Customer Onboarding

Customer Support Strategies

Driving Long-Term Customer Success

This module serves as the foundation for understanding the critical role of customer success in the B2B landscape. You will explore the concept of customer success, learning how it differs from customer support and customer experience. Gain insights into the key metrics that define customer success and how to use them effectively.

B2B Customer Success Management - Course Assessment

Explore B2B Strategies to boost customer satisfaction, retention, and business growth in this free online course.

B2B Customer Success Management

Embark on a journey to become a top-tier Customer Success Manager with this expertly designed course, crafted to empower you with the skills and strategies needed to enhance customer satisfaction and ensure loyalty. You'll learn how to drive customer satisfaction, boost retention, and fuel business growth by mastering the strategies of B2B Customer Success Management. Build a high-performing Customer Success team for your customers. Enrol now!

Retail Management Industry, Progression and Skills

Merchandising

Pricing and Displays

In this module, you will learn the basic principles of retail management and how to advance your career in this field. You will learn what is involved in merchandising and pricing and get a thorough overview of the responsibilities of a retail manager.

Checkout, Sales Concept and Required Skills

Consumer Behaviour and Interpretation

Pre-empting and Solving Issues

In this module, you will learn the importance of using the checkout correctly, the factors involved in the sales process, and how to manage any problems that may occur. You will be introduced to the concept of consumer behaviour and its importance to the retail sector.

Trends and How to Use Them

Targeting Customers

Communicating with Customers

Dealing with Unhappy Customers

In this module, you will learn how to effectively target and communicate with consumers so as to maximise your sales. You will gain an awareness of different trends, and learn how best to communicate with the consumers who enter, how to pitch trends to them, and how to anticipate and deal with any problems which may arise.

Retail Environment and Key Concepts

Creating an Environment

Customer Relationships

Dealing with Relationship Issues

In this module, you will learn how to curate a positive and ideal environment within your store. You will learn how to create and maintain good, healthy customer relationships, and how to handle any issues that may arise with customers, so that your retail output will remain high.

Retail Management: Merchandising, Sales and Customer Communications - Assessment

Learn basic merchandising and communications skills involved in retail management with this free online training course.

Retail Management: Merchandising, Sales and Customer Communications

This free online retail management training course will provide a thorough introduction to the basics involved in managing a retail outlet. You will learn the principles behind sales techniques, how to effectively merchandise your products, and the most constructive ways to communicate with your customers. This course is all about how to sell your products and win over your customers, so if you are an aspiring retail manager, get started today.

Introduction to Rental Property Management

Financial Management, Property Maintenance and Relationships

Property Management Software and Sustainability

This module is an introduction to rental property management. You will learn about different types of rental properties and the roles and responsibilities of a property manager. Also, you will discover marketing strategies for attracting potential tenants, the tenant screening and selection process, and the factors affecting financial management.

Rental Property Management Fundamentals - Course Assessment

Learn how to be a successful landlord in this free online course that lays out the basics of rental property management.

Rental Property Management Fundamentals

Do you want to acquire the techniques and best practices used to rent out property? Would you like to know the risks associated with being a landlord and how to reduce them? This course explores the basics of rental property management and explains how property managers find suitable tenants and make sure that the property is properly maintained. We also break down the components of a lessee/lessor relationship to help you interact with tenants.